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Wednesday, 22 June 2011

Online Travel audience jumps by 32% [Comscore] - Trak

Indian Ecommerce space has been growing consistently over past few years, and is expected to grow even fiercely in coming years. However, it is dominated by one sector – Online Travel Booking. Infact, OTA command more than 80% of all the entire Indian Ecommerce Market share. By December 2011, it is expected that Ecommerce in India will touch 47,000 crore, out of which 37,890 cr. is spend online on travel alone! Comscore recently released the growth figures for Online travel audience in India, and it is clear that online travel audience are growing at much faster pace. According to the report, Travel Site visits grew 32 Percent in the Past Year and Indian Railways got majority of these visitors.
Indian Travel Websites Market Share Online Travel audience jumps by 32% [Comscore]