New Delhi: Reliance Industries Ltd Chairman Mukesh Ambani on Sunday urged Corporate India to adopt a new business model measured on ‘social returns together with financial returns’ — a model that factors in attributes of the country’s value systems. Delivering a lecture on corporate social responsibility (CSR) organised by the Madhya Pradesh Foundation, Ambani said CSR needs to be “an integral part of the DNA of a company. It has to be an organic part of the business.” Read Full : Include social returns in business model: Mukesh - Indian Express
Monday, 11 July 2011
Include social returns in business model: Mukesh - Indian Express
New Delhi: Reliance Industries Ltd Chairman Mukesh Ambani on Sunday urged Corporate India to adopt a new business model measured on ‘social returns together with financial returns’ — a model that factors in attributes of the country’s value systems. Delivering a lecture on corporate social responsibility (CSR) organised by the Madhya Pradesh Foundation, Ambani said CSR needs to be “an integral part of the DNA of a company. It has to be an organic part of the business.” Read Full : Include social returns in business model: Mukesh - Indian Express