How many brands exist which you and I can associate fond childhood memories with still continue to delight us? Well, Amul is one such brand for me. Amul Butter was part of uncountable breakfast meals for me and continues to be. A brand that came to define the product itself similar to Xerox, Amul has in every sense come to stand unanimously for ‘butter’. The fact that the brand has been around for so long is what it makes it only special. Amul, a brand that was born to foster rural development and ensure that farmers get the right remuneration for their produce has now become a name to reckon with and is Asia-Pacific’s number one brand. Now, a brand that grew out of an untested co-operative model has set its sight to tap the international markets. Amul is all set to setup a manufacturing plant in the United States to specifically cater to the demand for its products in the US and Europe. The company intends to start with manufacturing of ghee and paneer and then gradually start manufacturing other products Read Full : Utterly-Butterly’ Delicious Amul Set To Expand Its Wings In The US With A Manufacturing Plant
Categories: Business
