Blues Clothing Company (BCC), best known for the basket of luxury brands it retails in India has become very aggressive with its marketing initiatives. The company’s approach is: Be very selective but effective. As Abhay Gupta, Executive Director, Blues Clothing Company, explains, “We believe in a 360 degree approach in marketing and communication to cover all aspects and support our strategic unit. Our target is to double our turnover to support this marketing strategies and our advertisement budget has also doubled.” Besides, the company is now looking at stepping into the kidswear category. Read Full: Blues Clothing: Fulfilling India’s luxury aspirations - Fashion - news - Fashion News India, jobs, network, apparel, business
