Remember Crossroads, Mumbai’s first mall at Haji Ali, where one had to either show a mobile or a credit card to get entry? A wrong move since Crossroads started seeing dwindling footfalls thereafter. In fact, the problem started even before that. Retailers in the swanky premises found there were less of serious upmarket buyers and more of thrill seekers from the outskirts of the city who wanted to experience window shopping at the glass and steel temple to consumerism. In other words, they didn’t get the audience they expected to cater to. The result: Crossroads folded up however, it did trigger a debate between the relative viability of high streets and malls. Who scores higher? The perception is that high streets offer better bargains and deals than a mall. Indian high street shops are varied and scattered but generally sell a mix of branded and unbranded products through exclusive stores and MBOs. Read Full: Malls vs High Street: What do consumers prefer? - Fashion - news - Fashion News India, jobs, network, apparel, business
