Easy Destination Blog: Gujarat tourism has decided to take ad campaign featuring Amitabh Bachchan overseas. Ever since the launch of "Khushboo Gujarat Ki" campaign, Gujarat tourism has posted very strong growth. The
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campaign was launched in October 2010 acorss India. Among first destinations promoted by Amitabh Bachchan was Gir National Park, that saw huge surge in tourists thanks to the ad campaign. Several other places
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were promoted following that including Gandhi Circuit, Kutch and the Somnath Temple. The third stage of campaign will feature more
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destinations like Saputara, the only hill station in Gujarat. The success of the campaign has made Gujarat tourism to take the campaign global. Gujarat tourism officials confirmed this during the Travel Agents Association of
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India, annual award show. Gujarat tourism was honored with the award of best tourism department in India beating Kerala and Madhya Pradesh. The state tourism department has take several steps like organizing events,
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festivals, tourism fairs and road shows in several cities across the world to promote Gujarat. Tourism Secretary of Gujarat, Vipul Mitra told that tourism growth of Gujarat is 14 per cent over the past one year. The majority of
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growth from domestic sector was made possible by the Amitabh Bachchan. Its worth noting that Congress party slammed Mr Bachchan for promoting
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Gujarat tourism.But today thanks to him, thousands of tourism jobs have been created in the state. Source: Easy Destination Blog
