The Asian Age, By: Shruti Badyal, We’ve often seen ads offering a free trip to Australia by just recognising those “obvious” blue eyes on the small screen. While many of us dismiss them as fakes, there are many out there who spend a good amount on calling those numbers, giving the advertisement the business it needs. To deal with such misleading ads, the government plans to form an inter-ministerial committee to suggest ways to check misleading advertisements that claim exaggerated benefits like fair skin or full energy. Junior food minister K.V. Thomas was recently quoted saying, “What strikes you most is that most of the misleading ads are issued not by small fly-by-night companies, but big corporations.” Consumers who have been duped in the name of “promising schemes” ask for stringent ways and a proper governing body to make both advertisers and their clients accountable for false claims. Read Full: False ad promises under the scanner | The Asian Age, Image: https://www.flickr.com
