Launched in 1994, Custom Jeans is a product infused with creativity and innovation. The brand stands out in the denim category for its innovations. The collection initially was more basic and sober but now it has been changed to designer wear. Building upon the success, Custom now plans to launch a denim line for kids early next year. It would also introduce fashion pants and a limited collection of identical denims called Papas and Boys jeans in January 2012. Amit Tanna, Director, Shreeji Works, makers of Custom Jeans explains, “I have always had the urge to make denim for juniors, to fulfill my dream, Custom Junior will be launched at the January 2012 garment fair. Right now we are manufacturing a limited range, which we will introduce in the markets that accept our brand.” Apart from the garment fair, they plan to hold road shows in Ahmedabad, Pune and Mumbai. They also plan to use existing distributors of Custom Jeans to distribute the kids’ range. Read Full Story At Fashion United
