Reuters, San Francisco: According to Twitter CEO Dick Costolo, the social networking site now has 140 million monthly active users producing 400 million tweets daily. "We're borne of mobile," Costolo said in response to a moderator's question about the difference between Facebook and Twitter. "We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently." The company introduced ads into smartphone users' timeline in February. The following month, Twitter released a feature allowing advertisers to send promotional tweets specifically to iPhone and Android users, who comprise 60 percent of all Twitter users, according to the company. Twitter has closely held its revenue numbers, but digital media analysis firm eMarketer estimated in January that Twitter's revenues could reach $260 million in 2012 and $540 million in 2014. Facebook reported $3.7 billion in revenue in 2011. Source: Deccan Chronicle
Friday, 27 July 2012
400 million tweets sent daily
Reuters, San Francisco: According to Twitter CEO Dick Costolo, the social networking site now has 140 million monthly active users producing 400 million tweets daily. "We're borne of mobile," Costolo said in response to a moderator's question about the difference between Facebook and Twitter. "We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently." The company introduced ads into smartphone users' timeline in February. The following month, Twitter released a feature allowing advertisers to send promotional tweets specifically to iPhone and Android users, who comprise 60 percent of all Twitter users, according to the company. Twitter has closely held its revenue numbers, but digital media analysis firm eMarketer estimated in January that Twitter's revenues could reach $260 million in 2012 and $540 million in 2014. Facebook reported $3.7 billion in revenue in 2011. Source: Deccan Chronicle
