Fashion United: Aimed exclusively at kids between 4 to 14 years, Creative Kidswear’s new brand UFO, which literally means ‘Under Fourteen Only’ is planning to add infant wear, toys and accessories to its portfolio. The brand aims to reach a turnover of Rs one to two crores by October 2012. Talking about the brand’s inception, Abhishek Agarwal, Director, Creative Kidswear says, “We are primarily garment exporters. We manufacture a lot for American children’s wear brands. Gradually, we wanted to get into the domestic market, so we launched UFO four months back.” As of now the
company has set up a 1,200 sq. ft. EBO in Bangalore with plans of launching another one soon in the same city. As Agarwal explains, “We will have more exclusive outlets in Bangalore, Hyderabad and Chennai. Apart from EBOs, we are also looking at expanding through MBOs and large format stores. Currently, we are looking for MBOs in Punjab and the south.” UFO’s product portfolio is segregated in two groups, one for children aged 4 to 9 and the other for kids between 10 to 14 years. The collection consists of tops and bottoms in denim and non-denim fabric. “We are primarily a casual wear brand. So we don’t have anything like party wear. In denim, we introduce several wash effects.” Elaborating on the brand’s mascot Oodle, Agarwal says, “In our flash lines, we have T-shirts with this mascot. The T-shirts are priced at Rs 199-Rs 299 or as giveaways. In our stores, we try to do a lot of activities with Oodle. We have Oodle as a superman, as a treasure hunter with one eye covered, as a cop, a footballer and so on.” Read Full: UFO: The new entrant with big plans - Fashion - news - Fashion News India, jobs, network, apparel, business
