Eugeny Hvostik, journalist of the Russian publishing house “Kommersant”: Many experts consider Steve Jobs a software engineering genius but other experts consider him to be just a marketing genius, a person who could inspire other people to create and promote consumer products. Steve Jobs was the genius who could inspire other people to create and promote consumer products and gather talented people around him. Just take Steve Wozniak who created the first Apple computers and Steve Jobs was able to promote and to distribute these computers, even though they were just students at the time. And if we look at the person who is behind the modern Apple design, English designer Jonathan Ive, Steve Jobs promoted him to a Senior Vice-President of Apple industrial design. So, many experts think that Steve Jobs' main success was to create a product not through engineering it but by inspiring people to create a unique philosophy and create a community of people who admire Apple products. Source:
Voice of Russia,
Image: photobucket.com
