Ghaziabad: Odonil, the air freshener expert brand from the House of Dabur, today announced the signing of Bollywood actress Karishma Kapoor as its new brand ambassador. With this, Karishma has become the first celebrity to endorse the leading air freshener brand. The company will shortly be rolling out a new campaign, which seeks to highlight the impact of nature inspired fragrances of Odonil blocks which transforms your bathroom into a lush green serene environment . Commenting on her association with the brand, Karishma Kapoor said: "I always want my home to be fragrant as it makes every moment of being at home special. With kids at home, I feel a nice fragrance is extremely important not just to make your living place smell good but also feel good. It makes each moment of the day refreshing and special for me and my family. It gives me great pleasure to be associated a trusted brand like Odonil, which has been part of my life and has been the household fragrance expert for years now." The new campaign for Odonil speaks about how its nature-inspired fragrances make ordinary moment special. "The new campaign which has been developed in Poland and Mumbai depicts the transformational impact of the fragrances of Odonil. The campaign talks about how with the fragrances of Odonil in your bathroom, makes an ordinary morning special. With a high visual appeal, the impact of the fragrance has been highlighted through transformation from bathroom to a green lush environment. Also, we believe that Karishma, being a celebrity homemaker, would be surely able to connect and more effectively communicate the brand's benefits with the consumers," said Dabur India Ltd Marketing Head-Home Care Rohit Prakash Gupta. Source Media News Line
