Listen to Alexander Van Slooten, Marketing Director at Wehkamp B.V., discuss the ways data from customer input can improve a company's business practices. By selling what they know customers are looking for,
companies are improving margins while improving consumer experiences. The interview was a part of IBM's CMO+CIO Leadership Exchange, held in Paris in October 2012.Screen Shot On Video
companies are improving margins while improving consumer experiences. The interview was a part of IBM's CMO+CIO Leadership Exchange, held in Paris in October 2012.Screen Shot On Video
