With the launch of its baba slings range, British kids’ label Lollipop Lane is looking at growing its retail presence in India. As of now the brand is available through e-commerce platforms in India. “It’s a sling bag for the baby wherein the baby rests in a comfortable position. You can put the baby in the five different positions but since the baby remains in its natural position, it’s always very comfortable and the product is useful for the mother as well,” says Juhi Shah Business Development Manager, Lollipop Lane elaborating on the product’s USP. New offerings for newborns: Lollipop Lane is a decade old brand from Britain, launched in India about a year ago. It offers the entire range of clothing, bedding furniture, furnishing, and bedding sets for babies aged between 0 to 2 years. “We have just started a small range of apparels and are concentrating on the essentials. We have introduced five packs and three packs of plain body suits and sleep suits priced Rs 850 for a set of three and Rs 2,000 for a set of five,” explains Shah. The brand is known to use fine quality, soft cotton. The designs are done by an in-house team based in the UK. Products conform to British standards of safety and quality. No harmful chemicals or dye are used in the manufacturing process. As Shah says, “We use toxin-free fabrics, all the fabrics are soft and tested for babies. We use non-rustic nickel free buttons on body suits so they don’t harm the baby in any way. The zippers are also of the best quality YKK zippers.” Focus on India retail: The brand is relatively new in India and is not offered through brick and mortar stores yet. “Our current target is the online customer and we are going to speak to retailers and hoping to get new business through events like CBME. We are targeting a pan India presence,” Shah explains. Talking about reasons behind introducing the brand in India, she says, “It’s not that you don’t get good stuff in here but we identified a huge gap and so we introduced Lollipop Lane in India. There is competition and at the same time, the customer understands the difference between quality and cost and that will make a huge difference. Our main intention is to help the mother with the best clothing, while creating awareness about the needs of a baby.” Source: Fashion United
