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Wednesday, 9 August 2023

Stellantis may reintroduce Fiat, and launch Citroen models in India

Stellantis, the group that was formed through the merger Formerly known as Fiat Chrysler Automobile India prior to its incorporation into Stellantis in 2021, the company halted the production of its cars in India due to sluggish sales and intensifying competition from rival brands. The company is headquartered in Amsterdam. As of 2022, it was the fourth largest automaker by sales volume, behind Toyota, Volkswagen Group, and Hyundai Motor Group. Now Stellantis is considering reintroducing Fiat and bringing in some luxury brands, such as Alfa Romeo, into the Indian market, according to a report in the Economic Times. The company’s top priority are likely to be establishing the Jeep and Citroen brands. The Citroen C3 Aircross SUV is expected to be launched in October, and another Citroen model will be launched in early 2024, which will be based on the C-cubed platform. The discussions over these launches are in process.Stellantis believes that the Fiat brand is still supported by its Fiat customers. Source: https://www.domain-b.com/