How Parents Plan to Make Back-to-School ‘Magical’ For Their Kids

Four out of five parents are working to make the back-to-school season “magical” for their elementary school kids, according to a new poll.

A survey of 2,000 parents with children aged 12 and under found 86% are trying to bring the “magic” back to school and, for many, their goal is getting their child excited about returning to the classroom.

In order to do so, parents are allowing their child to choose their clothing and outfits (62%), purchase school supplies they liked best (62%), and help support their child’s passions and interests (56%).

19% of parents admitted they disliked school when they were their child’s age, and 96% are hoping to create more positive memories for their little ones.

Results found that 40% of kids are typically “very excited” to return to school after their summer break, which means parents are working overtime to make it match expectations.

How do parents get their kids excited about learning? 63% use hands-on learning (like teaching fractions through baking a cake). 43% said they use food or snack activities, and 25% exercise their imagination and learning with experiences, such as fantasy costume play.

Conducted by Talker Research on behalf of Keebler snacks, the survey looked into more ways parents are making the school year “magic” for their kids.

Over four in ten like to surprise their kids with their favorite snacks, three in ten slip notes into their lunchbox, and 19% have given their child a “lucky charm” to take to school for good luck. And, 70% of parents believe an after-school snack is a “magic” fix when their child has had a rough day.

According to the results, parents generally ‘keep magic alive’ by encouraging their child to use their imagination (70%), encourage a belief in the Easter Bunny, Tooth Fairy, or Santa Claus (53%), teach them to always see the best in people and their experiences (50%) and encourage them to look for the unexpected (46%).

“There’s plenty of small ways to make a new routine ‘magical’ and help instill that love of learning and school in your child,” said Alicia Mosley, Vice President of Marketing for the Keebler Brand. “Whether you’re putting notes in your child’s lunch box or surprising them with their favorite snack.”

“It’s encouraging to see parents working so hard to keep magic alive for their children and it’s those little moments of magic that their children are going to remember and cherish for the rest of their lives, How Parents Plan to Make Back-to-School ‘Magical’ For Their Kids

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